A+ Demonstrations

Excellence in Sales Engineering

by Matt Sheridan

Sales engineering is a fast-paced, customer-focused career. It can be both personally satisfying and financially rewarding. Yet the skills needed to succeed are not something everyone is born with. Whether you are just starting your journey into the world of sales engineering or simply looking to fulfill your potential, this book helps:

  • Build outstanding software demonstrations
  • Work with sales teams
  • Partner with your customers
  • Avoid “human nature” mistakes
  • Stand out at marketing events
  • Deliver technical sales wins!

With a relaxed style, the author provides easy-to-use templates, shares stories all sales engineers can relate to, and conveys years of experience and proven methods.

About the Author

Matt Sheridan has twenty years’ experience helping companies evaluate and implement enterprise-level software. During his career, Matt led teams of sales engineers responsible for software demonstrations, worked with executive-level sales representatives, and delivered hundreds of technical demonstrations worldwide. Visit: aplusdemonstrations.com

ISBN 978-1-63381-021-1